How to Connect Google Analytics 4 to a Shopify Store

To connect Google Analytics to a Shopify store do the following:

  1. On Shopify, navigate to Online store / Preferences
  2. Scroll down to the Google Analytics section
  3. Click on the Set up Google button
  4. Install the Google & Youtube application and connect your Google account
  5. Go to the Google Analytics admin panel
  6. Click on Create / Property and enter the property name
  7. Fill out the 4-step form
  8. At the last step select the Web platform
  9. Enter your store URL and its name
  10. Click Create & Continue and Next
  11. Come back to Shopify and connect the GA property you've just created under the Connect a Google Analytics Property
  12. Come back to Google Analytics, click on the Test Installation button and make sure you've got the success message

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